Beginning...

OK, it's not "Soul of the New Machine," but the new company is up and moving forward. The grand idea: use the combined energy and knowledge of two people, one a Silicon Valley tech veteran and one a midwestern ag expert, and produce something useful to help farmers get a handle on GPS steering products.

The new company is called Ayrstone Productivity, LLC.

I'm one of the principals - I used to be a marketing exec for a small GPS company called Novariant, and worked on their AutoFarm product line. The grand idea we came up with was to capture all the information I had in my head about all the companies in this space and put it into a DVD to give farmers more of a fair shake with the folks selling this stuff.

The result is Ayrstone's first product, shown here. You can preview the first module on YouTube.

We're also hosting a new forum for GPS users in Ag at forum.ayrstone.com.